The Problem
The Challenge
An interior design firm was getting 1,200 monthly visitors from Google but converting almost none to inquiries. They blamed their website design. After a proper audit, the real culprit was clear: 34 pages with duplicate title tags, missing meta descriptions, and zero schema markup.
Key Insight
"Fixing just the title tags and meta descriptions on the top 10 pages increased organic CTR by 42% within 30 days — no new content written."
How We Solved It
Strategy & Execution
Ran a complete on-page audit using Screaming Frog, Google Search Console, and PageSpeed Insights. Categorised every issue by priority: Critical (fixes that impact ranking), High (fixes that impact CTR), and Medium (fixes for long-term health). Delivered a prioritised action sheet — not just a list of problems.
01
Crawled the full website with Screaming Frog — identified 34 pages with duplicate/missing title tags and 28 pages with no meta description.
02
Analysed Google Search Console data to find pages with high impressions but low CTR — these got priority title/meta rewrites.
03
Checked PageSpeed Insights for Core Web Vitals — found LCP of 5.8s (poor), fixed via image compression and lazy loading to reach 2.3s.
04
Added LocalBusiness and Service schema markup to the homepage and service pages to improve local search appearance.
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