The Problem
The Challenge
A stock market educator had a ₹12,000 course but no system to sell it at scale. He was doing it manually — DM-ing people, doing free calls, and hoping they'd buy. Revenue was unpredictable and completely dependent on his personal effort every day.
Key Insight
"The email nurture sequence between webinar registration and the live call increased show-up rate from 28% to 61% — doubling the number of warm prospects in the room."
How We Solved It
Strategy & Execution
Built a 4-stage automated funnel: Stage 1 (Meta Reels Ads → Free Webinar Registration), Stage 2 (Email Nurture Sequence - 4 emails pre-webinar to build trust), Stage 3 (Live Webinar with value + course pitch), Stage 4 (Post-webinar email + retargeting ads for non-buyers with a 48hr discount).
01
Built a high-converting webinar registration landing page — single CTA, testimonials above the fold, clear value proposition.
02
Wrote a 4-email pre-webinar nurture sequence: Email 1 (confirmation + what to expect), Email 2 (founder story), Email 3 (student case study), Email 4 (reminder + mindset tip).
03
Structured the 90-minute webinar: 60 min value teaching, 15 min case study, 15 min pitch with bonus stacks and urgency.
04
Launched post-webinar retargeting ads to non-buyers with a "48-hour replay access + discount" offer — captured an additional 18% of sales.
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