The Problem
The Challenge
The restaurant had strong dine-in regulars but zero digital presence. They were losing walk-in traffic to competitors who were running aggressive Instagram ads. The owner had a ₹15,000/month budget and needed to see measurable footfall impact, not just "likes".
Key Insight
"A hyper-local 5km radius audience with a video creative of the signature dish drove an 8.4% CTR — 4x the industry average for restaurant ads."
How We Solved It
Strategy & Execution
Built a 3-layered Meta campaign: Awareness (Reels showing the signature dish being plated), Consideration (Story ads with the menu and a "Reserve a Table" CTA), and Conversion (click-to-WhatsApp ads with a midweek discount). Audience: 5km radius, age 22-45, interests in "dining out", "food delivery apps", and "local cuisine".
01
Analysed the restaurant's best-performing Instagram posts to identify what content the local audience responded to most.
02
Created 3 video creatives — one 15s Reel of signature dish prep, one menu walkthrough Story, one customer review testimonial clip.
03
Structured the campaign into Awareness (Reach objective) and Conversion (WhatsApp Message objective) with separate ₹7k and ₹8k budgets.
04
Tracked results weekly and shifted 40% of budget to the WhatsApp ad in Week 2 after it showed 3x better cost-per-action.
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