The Problem
The Challenge
The developer needed volume — fast. They had a 90-day window to generate enough leads to justify the project's second phase investment. The sales team was also complaining that previous leads were "totally random people" with no real homebuying intent.
Key Insight
"Qualifying the lead form with just one extra question ("What is your budget?") cut unqualified leads from 60% to 18% overnight."
How We Solved It
Strategy & Execution
Ran Meta Lead Ads (native form, no landing page) in Gujarati language with a simple 3-field form: Name, Phone, Budget range. Targeting: 28-50 age, Ahmedabad + 50km radius, income interests, homebuying intent signals. Creative: carousel of project render images with real floor plan layouts.
01
Set up a qualifying question in the native lead form — "Preferred Budget?" with 3 ranges — to filter intent at the source.
02
Created separate ad sets for Facebook Feed, Instagram Feed, and Instagram Stories to test placement performance.
03
Integrated lead form submissions directly with the client's Google Sheets CRM via Zapier for instant sales follow-up.
04
Optimised bids weekly — paused the Stories placement (high volume, low quality) and doubled budget on Facebook Feed (lower volume, 3x better close rate).
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