The Problem
The Challenge
An overseas education institute was publishing blog content blindly — guessing topics without any data. Their organic traffic was near zero despite 50+ articles published. The problem: wrong keywords, not wrong content.
Key Insight
"Competitors were completely ignoring "IELTS band score calculator" — 8,100 monthly searches, low difficulty. We ranked on page 1 within 6 weeks."
How We Solved It
Strategy & Execution
Used a 4-tool approach: Google Keyword Planner for volume data, Ahrefs for competitor analysis and gap identification, Google Search Console for existing rankings, and Google Trends for seasonality patterns. Mapped 300+ keywords into 5 buckets: Informational, Commercial, Navigational, Local, and Question-based.
01
Pulled all ranking keywords from the top 5 competitor websites using Ahrefs Site Explorer.
02
Identified 18 "quick win" keywords — search volume above 500/mo, keyword difficulty below 25 — that competitors weren't targeting.
03
Mapped the full keyword list into a content calendar structure with suggested title, format (blog/tool/guide), and target word count.
04
Presented findings in a structured report with Priority Score for each keyword based on volume, difficulty, and business relevance.
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