The Problem
The Challenge
A plumbing and waterproofing business had zero online presence. All their work came through referrals, which was unreliable. They wanted consistent inbound calls from people actively looking for a plumber right now — not awareness, not brand building. Just calls.
Key Insight
"Bidding on "emergency plumber near me" at ₹48 CPC generated the highest-value jobs — customers with urgent need don't price-shop, they just call."
How We Solved It
Strategy & Execution
Built a tightly structured Google Search campaign with 4 ad groups: Emergency Plumbing, Bathroom Fitting, Waterproofing, and Drainage. Each ad group had 8-12 exact and phrase match keywords, 3 responsive search ads, and call extensions. Used call-only ads for mobile users. Set a ₹500/day budget with Target CPA bidding on call conversions.
01
Ran Google Keyword Planner for "plumber [city]", "drain blockage", "pipe leak repair" — found 45 high-intent keywords with manageable CPCs.
02
Built 4 tightly themed ad groups (Emergency / Bathroom / Waterproofing / Drainage) to keep Quality Scores high.
03
Wrote 3 RSA headlines per ad group focused on speed, trust, and local credibility: "Licensed Plumber in [City]", "Same-Day Pipe Repair", "Free Inspection, No Call-Out Fee".
04
Set up call tracking with Google forwarding numbers to measure actual phone calls as conversions — not just clicks.
Want results like this?
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