The Problem
The Challenge
The brand's Shopify store showed 78% cart abandonment — nearly 8 in 10 people adding to cart never bought. They had no retargeting system and were letting thousands of rupees of warm intent walk away every single day.
Key Insight
"Adding a "Only 2 left in stock" urgency overlay to the retargeting creative increased purchase rate by 34% compared to the generic ad."
How We Solved It
Strategy & Execution
Built a 3-tier retargeting funnel using Meta Custom Audiences: Tier 1 (abandoned cart in last 3 days - highest urgency creative), Tier 2 (product page viewers last 7 days - social proof creative with reviews), Tier 3 (visitors last 30 days - discount creative). Used Dynamic Product Ads to show users the exact product they abandoned.
01
Set up Meta Pixel events correctly — AddToCart, InitiateCheckout, and Purchase — to power the custom audience segmentation.
02
Created 3 different creative variations per tier: urgency ("Only 2 left"), social proof (customer review screenshots), and incentive (10% off code).
03
Launched all 3 tiers with ₹300/day per tier and monitored ROAS daily for the first 2 weeks.
04
Scaled the best-performing tier (Tier 1 urgency) to ₹800/day after it hit 6.2x ROAS in week 1.
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